Alexandra Welch
Education
Baylor University, Waco, TX | December 2022
Bachelors of Business Administration in Marketing
Minor in Studio Art, Focus in Graphic Design: Typography & Composition
GPA: 3.65 | Dean’s List: 2018–2022
Professional experience
LGI Homes, The Woodlands, TX
Marketing Coordinator | January 2023 – Present
-
Manage marketing strategy and lead generation initiatives for 25+ communities across two brands in seven markets, collaborating with internal teams and external vendors
-
Developed, presented, and executed integrated marketing strategies for community launches to drive leads and sales
-
Oversee digital content across website and third-party platforms to ensure brand consistency and lead generation
-
Created marketing collateral, digital graphics, blog content, and promotional materials, ensuring brand consistency, to increase engagement and leads
-
Plan and execute realtor events to increase brand visibility and strengthen partnerships
-
Track and analyze campaigns, lead generation, website, and third-party site performance metrics, leveraging data-driven insights to optimize marketing strategies and improve results
Modern Texas Living Magazine & Marketing Solutions, Waco, TX
Marketing Strategist | August 2022 – Dec 2022, Intern | June 2022 – August 2022
-
Created social media content and developed content calendars for consistent campaign execution for local businesses, improving engagement and brand presence
-
Built client websites using Wix to enhance digital visibility
-
Collaborated on magazine layouts, ads, articles and branding elements
-
Researched content ideas and supported client/vendor relationships
Skills
-
Design: Adobe Illustrator, InDesign, Photoshop, Canva
-
Marketing: Campaign Planning, Content Strategy, Brand Consistency
-
Tools: Excel, PowerPoint, Word